Australian Made logo registered in EU, UK, UAE

The Australian Made, Australian Grown logo has been formally registered in the European Union, United Kingdom and United Arab Emirates.

The Australian Made Campaign announced the news on Thursday morning, calling the trademark registrations a “win for Aussie exports,” which have been identified overseas by the AMAG logo for 34-plus years.

“It is a valuable marketing tool and central to the export strategies of Aussies taking their goods abroad. Almost half of all Australian Made licensees use the logo on exported products,” said the group’s chief executive Ben Lazzaro in a statement.

“The EU, UK and UAE present a huge opportunity for Aussie makers and growers. The formal registration of the logo in these regions provides an essential legal framework which exporters can rely upon if the logo is copied or used without proper authority.”

Over the 2018/2019 financial year, the markets were respectively worth $20,535 million, $7,897 million and A$4,176 million in exports, according to the department of foreign affairs and trade.

Australia is currently negotiating a free trade agreement with the UK.

Logo registration work was carried out by intellectual property specialist firm, Wrays, which is an Australian Made Campaign partner. 

It covers “10 classes (Classes 3, 5, 20, 25, 29-33 and 35) that extend to a wide range of products” including the below.

  •  3 – cleaning products, soaps, toiletries, cosmetics
  • 5 – pharmaceuticals, veterinary pharmaceuticals, infant formula
  • 20 – furniture
  • 25 – clothing and footwear
  • 29-33 – food and beverages
  • 35 – retail services

Picture: Australian Made Campaign

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