Supermarket chain Coles has announced it will phase out plastic tags on its house brand bread, which it says will eventually save 79 tonnes of plastic from landfill annually.
A trial of cardboard tags began in June, using 100 per cent recycled (and recyclable) paper. This will be rolled out nationally on store-baked and pre-packaged bread loaves over 2022.
This would save an estimated total of 223 million pieces of plastic from ending up in landfill per year when fully implemented, said Coles in a statement.
“We’re listening to our customers who have told us in a recent survey that reducing waste to landfill and plastic packaging was the number one concern when it comes to environmental issues in retail, with 69% of those surveyed saying it was of high importance to them,” said the company’s General Manager of Bakery, Deli and Seafood Andy Mossop
“Our new cardboard bread tags, which will be used on Coles Own Brand pre-packaged loaves, are durable and have undergone rigorous testing and development,” added Mick Anderson, Head of Sustainability for Goodman Fielder, a contract manufacturer to the supermarket.
“We have used material which is high-quality, ensuring both strength and flexibility to keep bread bags tied, in line with customer expectations.”
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