Fixx Nutrition boosts distribution, manufacturing capabilties

Queensland based health and wellness company Fixx Nutrition are finishing 2022 at an all-time high, with 2021 v 2022 calendar year growth of 33 percent for the company due to local market distribution through sports retailers and direct online sales.

The company, which was founded by ‘passionate athletes’ Michelle and Jan Buchegger, offers a natural, healthy alternative to sugar-laden energy drinks for people to rehydrate and prevent and relieve cramping during exercise activities.

Fixx Nutrition has also expanded overseas with its products now being sold in 15 countries across Australia, Asia and North America.

Jan Buchegger said: “2022 has certainly been an incredible year for us on many levels and we are grateful that our nutritional supplements are the number one choice for athletes from world-class sporting teams such as the Wallabies, UK Cricket & Football, and the Springboks, to local grassroots teams and athletes alike.

“We attribute our success to only using nature’s finest ingredients to fuel our customers and we are so proud that the world’s top athletes entrust us to power their sporting and recovery efforts on and off the field.”

2023 will see further growth as the company expands their manufacturing facility in Burleigh, Heads, Queensland.

The additional space will allow more space for storage of raw materials, packaging and finished goods plus improved warehousing and logistics for their online sales division, as well as doubling manufacturing capacity.

Early 2023 will see Fixx Nutrition launching two new product ranges that complement their existing sports endurance nutrition range.

30 products in ranges branded as CrampFix, Endurance Fuel & ColdBrew Espresso will be manufactured using new machinery which is currently on order and due to be commissioned early in the new year.

The new machinery will enable Fixx Nutrition to broaden their packaging options.

Ms Buchegger said: “We’re super proud to offer an Australian Made brand that is not made by subcontractors like most other nutrition products.

“We have complete control over ingredients, quality and processing, eliminating contamination risks and allowing flexibility.

“A major growth driver this year was the market acceptance of our new endurance nutrition brand – reviews and feedback have been overwhelmingly positive bringing repeat customers which is so rewarding.”

Building strong community relationships is at the forefront of the Fixx Nutrition strategy and they are delighted to have formed a new business relationship and distribution deal with Australia’s prestigious cycling chain, 99 Bikes.

The company further expand their national presence by becoming the official nutrition partner of the Canberra Times Marathon Festival 2022. This partnership will also continue next year.

Fixx Nutrition also partnered with one of the toughest endurance sports events in the country, the Ultra-Trail Australia race by UTMB.

Picture: Michelle and Jan Buchegger

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