Licensee survey tracks effectiveness of Australian Made logo

Among findings of a recent survey, 80 per cent of Australian Made logo users believe the green and gold kangaroo positively influences consumers’ purchasing decisions.

In a statement from the organisation on Tuesday, the Australian Made Campaign (AMCL) said their commissioned survey by Roy Morgan Research found that 89 per cent of its licensees “believe the Australian Made logo helps to differentiate their products from competitors”, and that with 55 per cent noted the logo “has a measurable impact on the sales and recognition of their brand.”

Australian Made Chief Executive Ben Lazzaro said Roy Morgan had regularly shown trust and recognition rates for the logo among Australians of 93 per cent and 99 per cent, respectively.

“The results from our recent licensee survey show users of the Australian Made logo are continuing to feel its strength in the marketplace. The logo works hard for those who carry it,” said Lazzaro. 

The survey found 77 per cent of licensees expressed that they find the logo effective in promoting their products as locally made. 

Users stated a belief that the logo instils confidence in consumers, serving as a trusted third-party accreditation that is recognised by both businesses and consumers, according to AMCL, and that three in four licensees would recommend the Australian Made logo to other businesses.

“Aussie manufacturers have always been the best advocate for the Australian Made logo. It’s recognised, it’s trusted, and it works,” said Lazzaro.

Picture: supplied