Maggie Beer sales record on back of e-commerce rollout

Fine foods manufacturer Maggie Beer Holdings has recorded record sales in the first half as a company restructure and relaunched e-commerce portal boost the business.

The Barossa Valley company reported a 20 per cent net sales growth of $4.6 million compared to the previous corresponding period, with Maggie Beer branded product sales up 28.6 per cent and e-commerce sales up 167 per cent.

The company’s Paris Creek Farms saw double digit sales growth and a positive EBITDA in the half and Saint David Dairy performed ‘solidly’ despite Covid-19 restrictions hampering hospitality and food services customers in Melbourne.

The company launched a chilled products delivery service in SA, Victoria, NSW and metro Queensland in October and its new e-commerce platform in November.

In traditional retaining cheese and cooking stocks were the company’s best performing categories.

CEO Chantale Millard said: “With our strong cash and balance sheet position, we are well placed to capitalise on our growth opportunities.”

Head office costs fell $500,000 in the half as a result of a restructure, with Maggie Beer now planning to hire and e-commerce manager and an export manager to drive further sales growth.

Picture: Maggie Beer Farm shop

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