Marketing for manufacturers – how AH Beard sells $70,000 mattresses in China

Today our editorial series Marketing for manufacturers celebrates the art of selling ice to Eskimos. Here Peter Roberts profiles the company that sells Australian manufactured mattresses to China. The pictures say it all really. At left, below is an Australian-made AH Beard Signature Series mattress sitting in one of the company’s 50 showrooms in China,…

HILT CRC to decarbonise heavy industry

The federal government has announced $39 million in funding to an ambitious project linking researchers, miners and heavy industry aimed at decarbonising the sector. The Heavy Industry Low-carbon Transition Cooperative Research Centre (HILT CRC) has also attracted $210 million in cash and kind contributions from universities and companies involved. Leading business players include ADBRI cement,…

James Bradley from Diffuse Energy is our latest 2021 READERS SURVEY PRIZE WINNER

James Bradley is another lucky winner drawn from readers who have replied to our 2021 @AuManufacturing reader survey (see here). James, from Diffuse Energy in Newcastle, wins a beautiful Australian-made A5 journal (pictured) from local designers and manufacturers Corban & Blair. Corban & Blair recently onshored the manufacture of its A5 journals, which are made…