Plane #4 of Bubs infant formula to reach US this week

A plane from Australia carrying approximately 90,000 tins of Bubs infant formula will arrive in the United States on Wednesday July 6, primarily to stock HEB Grocery Company and Meijer stores, and worth approximately $3 million.

It is the fourth plane stocking Bubs products to arrive in the US under Operation Fly Formula.

Texas-based chain HEB – which has 340 stores – is the focus of the delivery, and Bubs has just entered into supply agreements with both HEB and Meijer. The remainder of the delivery, said Bubs, “will be distributed to replenish existing stockists including Walmart, Kroger and ABSCO.”

Founder and CEO of Bubs, Kristy Carr, said in a statement that, “We are grateful for the opportunity to assist parents under the WIC Program. 

“As Bubs continues to replenish retailer shelves with up to six Bubs Infant Formula products, it is comforting that many more American parents will have the opportunity to access our clean nutrition that is and will continue to be available on shelves.”

The WIC (Women, Infants and Children Program) a Special Supplement Nutrition Program administered by the US government.

The Melbourne-based Bubs has been involved in alleviating the current US infant formula shortage through Operation Fly Formula.

According to the White House, the operation involves the Department of Health and Human Services (HHS), the U.S. Department of Agriculture (USDA), the General Services Administration (GSA), and the Department of Defense (DOD) “partnering to pick up overseas infant formula that meets U.S. health and safety standards, so it can get to store shelves faster.”

The announcement by Bubs on Monday also contained news that their products would receive tariff concession under the Australia United-States Free Trade Agreement (AUSFTA Agreement).

Picture: image credit Bubs

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