SA wineries move from production to tourism

South Australia’s Bird In Hand winery has joined a growing trend in the wine making industry to move from production to full blown tourist destination.

The winery at Woodside in the Adelaide Hills has lodged a development application for a $30 million upgrade which focuses on everything other than the vintage.

It envisages a 40 seat wine and ‘culinary experience’, art gallery, bigger cellar door space, landscaped gardens, plus some new underground cellars.

The Bird in Hand is following a highly success model, epitomised by the $15 million d’Arenberg Cube in McLaren Vale.

Built with the help of a $2 million state government grant, the Cube features an ‘Alternative realities’ art experience, restaurants and wine tastings five storeys abovbe the ground.

One thousand people visit the Cube daily in its opening season.

Bird in Hand is expecting a more modest extra 400 visitors a day in addition to the 20,000 who visit the winery annually.

Picture: Bird in Hand

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