If you have something newsworthy, a small investment in communications can work wonders, as Tyson Bowens explains in this instalment of Marketing for manufacturers.
Our editorial series Marketing for manufacturers looks at a marketing success story – BlueScope steel’s Colorbond. We talk to Antony Schillaci (pictured below), Group Marketing Manager. @AuManufacturing: Colorbond is one of the great success stories of manufacturing marketing. Colorbond is widely seen to be a luxury, high-end product associated with excellent architecture in Australia, whereas…
Today our editorial series Marketing for manufacturers celebrates the art of selling ice to Eskimos. Here Peter Roberts profiles the company that sells Australian manufactured mattresses to China. The pictures say it all really. At left, below is an Australian-made AH Beard Signature Series mattress sitting in one of the company’s 50 showrooms in China,…
In this edition of our Marketing for manufacturers series, Vanessa Katsanevakis discusses getting to know your brand, building on it, and the benefits that can follow.
Serco Australia has completed tank testing for its provisional landing craft design to meet a federal government call for a replacement of its amphibious vessel fleet. A 1/16th scale model of Serco’s design (pictured) underwent extensive testing involving speed and performance trials in the towing tank at Australian Maritime College (AMC) in Launceston. The AMC…
The Victorian government has made a number of submissions to the federal government’s approach to market for a local mRNA vaccine manufacturing capability, with several other states also vying for Commonwealth support.
A deceptively simple Australian invention is winning global interest from farmers. An important part of its success is Nicole Davidson, who threw herself into the role of Davidson Engineering’s Marketing Manager. In this part of our Marketing for manufacturers series, Brent Balinski speaks to Davidson about her approach to running the company’s online presence.
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@AuManufacturing launches its newest editorial series today. We are proud to present two weeks of stories dedicated to an under-examined topic. By Brent Balinski.
By Peter Roberts A number of companies are now lining up in a race to secure major orders for electric buses from states such as New South Wales determined to electrify their fleets. Led by our largest bus maker Volgren, the market includes Bustech, Germilang Australia and Custom Denning all offering various levels of local…
