Shoppers to make it a green and gold Xmas – Roy Morgan

New research from Roy Morgan Research suggests that it’s going to be a green and gold festive season this year.

More than half of the businesses that make products licenced to carry the green and gold kangaroo logo report that their customers are actively seeking, requesting, or buying more Australian Made and Australian Grown products.

Many of those surveyed also cited the COVID pandemic as the driver of this enhanced interest in buying local.

Australian Made Chief Executive Ben Lazzaro said: “It’s fantastic to see consumers getting behind our Aussie makers and growers.

“What better way to celebrate the festive season than to give friends and family genuine Australian products made to some of the highest quality and safety standards in the world.

“It’s a great way to give back to the community, reenergise the economy and generate local jobs, after what has been a really tough time for many Australian businesses”.

Consumers can make a long-lasting impact to the fortunes of Australia’s economy with their patriotic shopping decisions, according to Roy Morgan Research.

They said that if every household spent an additional $10 a week on Australian Made products, an extra $5 billion would be injected into the economy each year, creating up to 11,000 new jobs.

The Australian Made logo will feature on more than 20,000 products this festive season.

Picture: Australian Made Campaign

Subscribe to our free @AuManufacturing newsletter here.