86 per cent say buying Australian-made products “important” to them: Roy Morgan

A new survey by market research firm Roy Morgan for the Australian Made Campaign has looked at the sentiments of consumers purchasing locally-made products, finding that six out of every seven shoppers said buying Australian products was important to them.

Roy Morgan CEO Michele Levine said that buying Australian-made created a strong emotional response for those surveyed.

“A large majority of four in five Australians indicated feeling a positive emotion when they buy Australian-made products,” said Levine in a statement. 

“Generally, people feel positive that they are able to support Australian jobs, with supporting ethical practices also a key reason Australians feel good about buying Australian-made, particularly for those aged under 35.”

The results were shared by Australian Made on Wednesday. Among them were findings for respondents, including:

• 86 per cent said buying Australian-made products is important to them;
• 2 per cent said buying Australian-made goods was not important to them;
• 67 per cent “often” or “always” bought Australian-made products, motivated by supporting local jobs and the economy;
• 35 per cent were buying more Australian-made products than before the pandemic; and
• 99 per cent of those aged 18 and over recognised the Australian Made logo.

The size of the survey was not given in the release.

Australian Made Campaign CEO Ben Lazzaro said the results were pleasing but unsurprising, given the Australian Made logo’s “35-year track record in making the ‘Australian connection.”

“When you buy Australian Made and Grown products, you know what you are getting—products grown in our clean, green environment and made to the highest of manufacturing standards,” said Lazzaro. 

“At the same time, you are pumping money back into the economy, which helps to keep Aussie jobs, strengthen local industries and supports local communities.”

Picture: credit Australian Made