Bed manufacturer A.H. Beard is celebrating its ten year anniversary as it pioneers the importance of quality mattresses in delivering Premium Sleep in China through exports of Australian made beds and mattresses.
With a growing population, a focus on wellness and a preference for premium brands, China was an obvious choice for A.H. Beard to expand its global footprint 10 years ago.
A decade later A.H. Beard now has 50 stores across China and with no signs of slowing down, plans to open 50 more, according to CEO Tony Pearson.
Pearson said: “While Australia has a strong appetite for A.H. Beard mattresses, we are also appealing to the most discerning customers in the world.
“As one of the globe’s largest bedding markets with 1.4 billion consumers, China’s sleep landscape is currently showing the most engagement.
“We’re proud to be celebrating our ten year anniversary, as the desire for innovation, quality and luxury makes China one of our best-selling regions.”
Among A.H. Beard’s most popular products in China is its Signature mattress, which can retail for up to $75,000.
Each of these mattresses uses top quality natural fibres including cashmere, mohair, alpaca and fine merino wool, and is handsewn, taking four specialised master craftsmen 10 days to make.
For the past ten years, A.H. Beard has been partnered with Shanghai Green, which provides a rich understanding of China’s market conditions and plays an important role in informing A.H. Beard’s local strategy.
General Manager at Shanghai Green Lu Ziyuan said: “We’re proud to be partners with A.H. Beard and our role in connecting China’s consumers to a better night’s sleep.
“With products that are meticulously handcrafted using Australian materials and the latest technologies, A.H. Beard creates a level of opulence for local consumers to aspire to and experience.”
According to A.H. Beard, Australian made products are important internationally due to their inherent high quality in materials, safety and ethical standards.
Former Prime Minister John Howard attended A.H. Beard’s launch at Shanghai Green ten years ago and congratulated the Sydney company on its milestone in the market.
Howard said: “In congratulating that milestone and expressing the hope that the positive trading relations between Australia and China will continue years into the future, I wish A.H. Beard happy birthday.”
Picture: A.H. Beard’s Shanghai Green partners in China