Australasian dairy powerhouse a2 Milk will extend its brand into the Canadian milk market through a lcensing deal.
Canada’s Agrifoods Cooperative will produce, distribute and market a2 Milk which is taking increasing market share wherever it is sold.
a2 Milk CEO Geoffrey Babidge said: “We are very pleased to form this partnership with Agrifoods through a well-structured license agreement.
“This arrangement gives us the ability to leverage the brand development work we have already undertaken in North America and expand into the Canadian market with a well-respected partner.”
Agrifoods is a century-old cooperative with 2,700 supplier members in Canada.
The company employs 400 producing brands such as Organic Meadow, Earth’s Own and Happy Planet.
Picture: a2 Milk
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