Alexium in new tie-up for bedding market

Chemicals business Alexium International Group has signed an agreement to supply bedding manufacturer Soft-Tex International with its Alexicool phase change material (PCM) products.

Soft-Tex will exclusively use Alexicool products for top-of-bed and mattress applications for an initial period of two years.

It will also utilise Alexium’s analytical services supporting its product, which provide thermal regulation properties to bedding.

Alexium provides Alexicool and Alexiflam chemicals for flame retardancy and thermal protection of military uniforms, workwear and bedding products.

Chief commercial officer Allen Reihman said: “This agreement formalises the innovation partnership between Soft-Tex and Alexium, combining the technology and market strengths of both companies.

“Our Alexeicool products uniquely meet Soft-Tex requirements and provide the cooling engine for (Soft-Tex’s) Reactex technology.

“Reactex technology controls heat energy flow and storage to create a customer’s unique personal bedding climate.”

Soft-Tex is headquartered in New York and has operations in Shanghai.

Its products are sold through retailers including Bed Bath & Beyond, Amazon, J.C. Penney and Dillards.

Picture: Alexium International Group

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