The Australian Made Campaign Ltd (AMCL), the organisation responsible for the famous Australian Made log, has urged all Australians to buy Australian made goods and Australian grown foods.
Australian Made Chief Executive, Ben Lazzaro made the call when announcing a new buy local campaign tag lined ‘It’s never been more important to buy Australian than right now’.
Lazzaro said: “By calling on Australians to buy Australian right now, not only will we get products made to some of the highest quality and safety standards in the world, we can create local jobs and economic activity that will aid in the recovery process, while also strengthening our local manufacturing capabilities.”
The new campaign spans TV, radio, out-of-home, print, online and social media with a value of more than half a million dollars, as it seeks to impact the purchasing decisions of all Australians.
“A coordinated push to ‘buy local’ has the potential to play a big part in getting Australia back on line.
“So, whether it’s doing the weekly grocery shopping, buying online, sourcing supplies for business or procuring products for major projects, let’s make sure we look for the trusted Australian Made logo to be sure its authentically Australian.”
The new TV advertisement features footage from AMCL’s ‘Australian Makers’ video series, which showcases a number of Australian manufacturers and growers that proudly carry the Australian Made logo.
Australia’s over reliance on imported products has been highlighted during the COVID-19 pandemic.
Lazzaro said: “It’s time to address this imbalance.
“Let’s take a long-term view and increase our level of manufacturing self-sufficiency. While there will always be a requirement for imports, it’s important we get the balance right between local and offshore manufacturing, to ensure Australia’s long-term prosperity.”
Picture: Australian Made Campaign
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