Australian wine brands power ahead led by yellow Tail

Australian wine brands continue to perform well in global markets according to Wine Intelligence’s Global Wine Brand Power Index 2020.

The Casella family’s famous Australian Yellow Tail brand and Chile’s Casillero del Diablo topped the index in what is its third year, illustrating the power of new world wines.

Australian and Chilean brands perform well in the index relative to the size of their wine production.

The Barossa Valley’s Jacob’s Creek came in at number four in the index, while Treasury Wine Estate’s Lindeman’s brand came in at number eleven.

A third of the index’s top 15 wines were from the United States, illustrating the power of the US consumer reflected in the index methodology.

The index brings together feedback from 20,000 wine consumers in 21 markets, representing 380 million wine drinkers.

It incorporate consumer feedback from six key brand health measures, and does not take account of sales volumes or value.

Another Australian success came with Beringer wines, which tied for 12th place.

Beringer is Treasury Wine Estate’s flagship North American sourced wine.

Picture: Casella Family Brands

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