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Bosch to manufacture 3D scanners for Bodd

Manufacturing News

Bosch Australia Manufacturing Solutions (BAMS) will provide manufacturing services to support the globalisation of Australian software and data technology firm Bodd.

Bodd, which featured in the recent @AuManufacturing/MYOB webinar Game Changers – manufacturers redefining their sectors, has developed an innovative 3D body scanner for the apparel industry.

Melbourne-based Bodd’s scanner captures large amounts of body data for a hyper-personalised, unique customer experience that is soon to expand into health, pharmacy, and wellness markets.

Bodd has chosen to partner with BAMS to manufacture, distribute and provide in-field technical support for all its hardware units, exploiting its global manufacturing footprint to scale the product into the Australian and global markets.

Bosch has a global network of some 240 manufacturing sites.

President of Bosch in Oceania Gavin Smith said: “Our manufacturing business is in the unique position to help Australian start-ups, like Bodd, to scale their business internationally.

“We are excited to take this journey with Bodd.”

The Bodd 3D scanners capture a unique and comprehensive dataset, or digital avatar, of a person that maximises both consumer and brand engagement.

For example, the highly detailed data can provide an instant size match for any clothing product.

For a pharmacy, a Bodd scanner can recommend lifestyle products, or reverse engineer custom health products and provide valuable health data on customers.

In under sixty seconds, consumers can perform an unobtrusive scan of themselves and control and share their personal data across multiple verticals at their discretion.

Co-Founder and CEO of Bodd, Rob Fisher said: “Many retailers are unprepared for the digital future.

“Bodd is in a unique position to provide brands with the most important dataset for their digital future.”

With its highly compact and portable solution, Bodd has set itself the ambitious goal of deploying an initial 5,000 scanners into the market over the next three years.

Its business model is centred on selling software as a service (SaaS), meaning merchants pay nothing upfront for the 3D scanner but instead commit to a three-year SaaS agreement per scanner.

Merchants in the uniform sector are already achieving 200 per cent ROI by deploying Bodd scanners.

Through addressing the issue of sizing returns, Bodd aims to alleviate the wastage that results, not only in financial terms but also as a cost to the environment.

Picture: Bosch/L to R, Rob Fisher Bodd CEO, Gavin Smith President of Bosch Oceania, & Dave McLaughlin Bodd Co Founder

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