Bubs adds vitamins to its dairy formula range

Infant and goats milk formula producer Bubs Australia has added a Vita Bubs range of infant vitamins to its infants and children’s product range.

The company, which has experienced fast growth of its formula exported to the China market, also announced full year turnover to June 30 of $62 million, up 34 per cent on the previous year.

And it appointed Jennifer Hawkins (pictured), a former Miss Universe as its Bubs Global Ambassador.

The company’s new Vita Bubs range will be sold initially in 400 Chemist Warehouse stores in Australia from October.

This brings to 40 the number of Bubs products stocked by Chemist Warehouse, a retailer that accounts for 50 per cent of Australia’s vitamin and mineral supplement sales.

The vitamins are considered a natural extension to Bubs infant formulas, baby cereals, pouches, rusks and snacks.

Bubs CEO Kirsty Carr said the company’s fourth quarter sales has been weak, suffering from a pull forward in demand in the third quarter because of Covid-19 pantry stocking.

“Our full year performance delivered strong growth with gross revenue increasing…32 per cent.

“Growth in sales of Bubs Infant Formula has been a key driver of performance.

“Quarterly sales were up 20 per cent over the prior comparable period.”

Direct exports to China were up 24 per cent in the final quarter and now represent a fifth of Bubs’ sales.

Other exports were up 71 per cent in the quarter.

Picture: Bubs Australia/Jennifer Hawkins