‘Buy Australian Now’ launched to support makers

A new ‘Buy Australian Now’ campaign was launched today by the Australian Made Campaign, the licensor of the green and gold Australian kangaroo logo of origin.

According to Australian Made Chief Executive, Ben Lazzaro, this campaign builds on those deployed by the organisation over the past 12 months with the message never more resonant with Aussie consumers.

Lazzaro said: “Pleasingly, supporting our local makers and growers continues to be the focus of many as we look beyond lockdowns and restrictions.

“This campaign seeks to help continue to drive that pro-Australian momentum.”

The latest campaign will run throughout October and November and features the hit Aussie track ‘For Now’ from local artist BATTS.

Lazzaro said: “This campaign features Aussie music and behind-the-scenes footage from the local factories, workshops and farms of some of the country’s most innovative makers.

“These are real businesses, people, content creators, artisans and products that make up Australia’s diverse and evolving manufacturing sector.”

Television advertisements feature excerpts from the Australian Made Maker Series of videos which can be viewed here.

Picture: Australian Made Campaign

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