Consumers warm to Celebrating Australian Made

@AuManufacturing continues our editorial series – Celebrating Australian Made – with some good news about public sentiment to making locally.

New consumer research from Roy Morgan shows the preference for Australian-made goods continued to increase in 2020, with the huge majority of 93% of Australians stating they are more likely to buy products made in Australia – up from 87% a year earlier.

Roy Morgan Chief Executive Officer, Michele Levine, said Australian-made goods enjoyed an outpouring of support in 2020 as international travel was restricted.

Ms Levine said, “Australian-made products have experienced a surge in support during 2020 with a large majority of 93% of Australians more likely to buy a product that is ‘made in Australia’, up 6% points from 2019. Less than 1% of Australians say they are less likely to buy a product that is ‘made in Australia’ unchanged on a year ago.

“The closure of international borders and restrictions on travel around the world appears to have helped increase support for Australian-made goods. Although the preference for Australian-made goods is very high across all age groups, it is Baby Boomers (96%) and Generation X (94%) who are even more likely to prefer Australian-made products than other generations.”

Australian Made Chief Executive, Ben Lazzaro, said Roy Morgan’s latest research comes as no surprise, as more and more Australians are looking to the green and gold Australian Made logo to find authentic Australian-made goods.

Mr Lazzaro said, “Australia’s over-reliance on imported products has been highlighted during the COVID-19 pandemic. This research shows Australians are placing priority on manufacturing self-sufficiency and job creation along with a renewed appetite to address the imbalance between locally made and imported products to ensure Australia’s long-term prosperity.

“When you buy Australia Made, Australian Grown products, you know what you are getting – products made to the highest of manufacturing standards and grown in our clean, green environment. At the same time, you are helping to support our manufacturing industry, create Aussie jobs and give back to local communities.”

Almost all Australians (99%) are aware of the Australian Made logo, with the vast majority (92%) confident products displaying the logo are made in Australia. 97% of Australians also associate the iconic kangaroo logo with the support of local jobs and employment opportunities, 95% with safe and high-quality products, 89% with the use of ethical labour and 78% with sustainability.

To help support Australian businesses and authentic Australian Made products, visit www.australianmade.com.au – Australia’s largest online directory of genuine Aussie products.

@AuManufacturing’s editorial series – Celebrating Australian Made – leading up to Australian Made Week (24 to 30 May) – is brought to you with the support of the Australian Made Campaign Ltd, licensor of the Australian Made logo.

Image: Australian Made Campaign

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