First Robern Menz made the Violet Crumble, now the Polly Waffle

Big news for chocolate lovers from Adelaide today with news Robern Menz, who recently bought back the Violet Crumble bar from Nestle, also plans to make the iconic Polly Waffle.

While chocolate bars are melting city-wide as temperatures reached a new all-time record of 46.4 degrees at 3.00 pm, news hit that Menz, the maker of FruChocs, had also bought the rights to the Polly Waffle.

The news broke in Adelaide’s InDaily, with their scoop quickly duplicated by News Corporation, the Australian Financial Review and then in rapid time every news media outlet.

Robern Menz spent $4 million and hired 30 to produce the Violet Crumble, and has since launched a bagged version because of consumer demand.

InDaily reported: “With production ceasing almost 10 years ago, Polly Waffle has entered into the territory of Australian legend,” Robern Menz CEO Phil Sims said in a statement.

“There are kids and even young adults out there who don’t really know what a Polly Waffle is and haven’t tasted it before, but there are also many devoted fans who have been campaigning hard for its return.”

The company has yet to develop capability to re-create the Polly Waffle and “assess commercial viability to produce from its factory in Adelaide”.

Polly Waffles are a mix of marshmallow, wafer and chocolate and have a similar cult status to Violet Crumble.

Robern Menz is a small company with a factory in Glynde, Adelaide, 80 employees and a three retail outlets where chocolates are also made on a small scale.

Its FruChocs, Honeycomb and Crown Mints are well known brands, but it seems to have hit a winner buying back chocolates that Nestle could not make a go of.

Rapid expansion is risky for any small business, but if public reaction is anything to go by, the only way is up!

Picture: InDaily/Phil Sims

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