The federal government is supporting extending the international reach of the Australian Made logo with a $5 million grant.
Industry minister Karen Andrews said today the gold kangaroo on a green triangle was an instantly recognised and trusted symbol of quality.
She said: “The Australian Made logo is used by more than 2,800 businesses, is universally recognised by Australian consumers and is a central element of the Government’s mandatory food labelling laws.
“We want to increase the impact of this trusted symbol overseas so Australian exporters can grow and employ more Australians.”
“The grant will allow the trade mark to be registered and promoted in key export markets such as the European Union, the United Kingdom and Canada.
“There will also be an effort to crack down on misuse of the logo by strengthening its legal position in key export markets.”
The money will be provided over four years to the Australian Made Campaign Limited (AMCL), which administers the logo, delivering on a Coalition election commitment.
AMCL Chief Executive Ben Lazzaro welcomed the level of commitment through this grant to Australian manufacturers and growers.
Lazzaro said: “The Australian Made logo has a proven 34-year track record in making the ‘Australian connection’ here and overseas, so it makes real sense to enhance its effectiveness as export markets continue to open up for Aussie manufacturers.
“We look forward to working with the Government to help deliver this initiative and further extend the reach of the Australian Made logo and that of Aussie manufacturers and exporters.”
The logo is a registered trade mark in the United States, China, South Korea and Singapore and proceedings are underway to register it in Hong Kong, India, Indonesia, Japan, Malaysia, Taiwan, Thailand and Vietnam.
The Australian Made, Australian Grown logo is Australia’s only registered country of origin certification trade mark and can be used on all classes of goods.
It is used with one of the following descriptors: Australian Made, Australian Grown, Product of Australia, Australian Seafood or Australian.
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