Plant-based ingredients manufacturer Harvest B has announced that it will begin sales to consumers through Woolworths’ Healthylife.com.au online platform.
According to a statement from Harvest B, which launched a factory at Penrith in December last year, it will offer consumers 330 gram – 350 gram packs, including diced and shredded products in lamb, chicken, beef and pork styles.
“Harvest B’s decision to add direct-to-consumer sales is the result of sustained demand from the market. HealthyLife gives us the ability to reach a broad consumer audience while addressing market demands for tasty, healthy, versatile and sustainable protein products,” said Harvest B CEO and Co-Founder, Kristi Riordan.
“While we remain focused on supplying our products to food manufacturers and food service providers, the move to consumer sales in partnership with HealthyLife is an exciting step for the business and an endorsement of our product,” said Riordan.
The company describes its products as shelf-stable and clean-label proteins, able to produce up to one kilogram per pack after brine and an included natural flavour sachet are added.
The chief ingredient in Harvest B’s products is gluten from wheat grown in Narrabri, NSW, and products incorporate a proprietary combination of plant proteins and extrusion technology.
News of Harvest B’s expansion into direct-to-consumer sales follows a new distribution agreement with New Zealand’s Dunninghams, leading to the company’s first export sales.
Harvest B was established in 2020 and raised $4.5 million the following year, through equity backing from Aura Ventures and Woolworths’ venture division, W23, and $1 million in funding through the Advanced Manufacturing Growth Centre Commercialisation Fund.