Keytone Dairy rebrands and expands to China milk powder market

Australia and New Zealand manufacturer Keytone Dairy has announced a corporate rebranding to become Halo Food Co and revealed a $54.3 million strategic partnership giving it entry into the China market.

Halo’s subsidiary Keytone Enterprises has signed a Memorandum of Strategic Cooperation with Theland New Cloud (Shanghai) Digimart Limited, majority owned by the Alibaba Group.

The company will develop and manufacture Theland’s milk powder products into China, including whole milk powder, skim milk powder and other formulated nutritional powders for a two-year term.

Halo’s Prestons, Sydney manufacturing plant produces snacking and food bars, while its Omniblend plant in Melbourne is a contract manufacturer of dry powder and ready to drink health and wellness based product.

Initial confirmed orders total $2 million and will be manufactured in New Zealand for dispatch this month.

Theland Asia Pacific CEO Sheng Wenhao said: “We have selected to work with (Halo)…as we continue to build and scale our formulated dairy brands and bring new products to market.

“(Halo’s) advanced facilities aligns with Theland’s objective to provide high quality products and flexible services from green, clean, pristine New Zealand to Chinese consumers.”

Theland is one of the largest importers of powdered and UHT milk products into China, and has sales operations in 25 Chinese province.

Picture: Halo Food Co

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