The third annual Australian Made Week begins on Monday, as the Australian Made Campaign notes vastly increased licensee numbers since 2020.
In a statement on Friday, Australian Made said the number of its licensees had “rocketed” upwards in the last three years, with consumers wanting to support more items “bearing trustworthy country-of-origin certification.”
“The brand has become iconic over the past three years and businesses recognise that consumers rely on it to do their ‘heavy lifting’ in terms of knowing that if a product carries the logo, they can buy with confidence – seeing it as a symbol for authenticity, quality, sustainability and ethical labour,” said Australian Made Chief Executive, Ben Lazzaro.
“Australian Made Week is an ideal time to draw attention to the exceptional manufacturing quality standards of Australian Made-certified products and the flow-on benefits of buying local.
“Even a small change to people’s shopping habits can make a huge difference, with Roy Morgan research showing that if every household spent an additional $10 a week on Australian Made products, it would inject an extra $4.8 billion into the economy each year and create up to 9,500 new jobs.”
Advertisements for this Australian Made Week (May 15 – 21) campaign includes advertisements featuring current Australian Made Ambassador Ash Barty, tennis champion and Young Australian of the Year.
According to Australian Made, the huge success of the 2021 and 2022 campaigns prompted approximately 70 per cent – or 71.2 per cent and 68.8 per cent respectively – of Australians lifting efforts to prioritise local product purchases.
@AuManufacturing will be running its third Celebrating Australian Made editorial series, supported by Australian Made, beginning on Monday.