New consumer research from Roy Morgan shows Australians prefer Australian Made products across a wide range of product categories.
The research found that 80 per cent of Australians have a preference for Australian Made food and beverages, 77 per cent for Australian Made agricultural and gardening products, 73 per cent for children and baby care products, while 72 per cent prefer animals, pet and pet care and 65 per cent in building and renovation materials.
Roy Morgan CEO Michele Levine said: “The preference for Australian-made products has been long-standing and backed up by years of research conducted by Roy Morgan which consistently shows Australians favour locally made goods.
“Unsurprisingly, Australian-made food and beverages are preferred by a large majority of Australians (80 per cent), but these goods are closely followed by a range of manufactured goods.”
The study found reasons for buying Australian Made products are quality, support for local businesses and supporting local job creation.”
Chief executive of the Australian Made Campaign Ben Lazzaro said there was increasing demand for brands.
The Australian Made Campaign is the licencor of the green and gold Australian Made logo.
“When you buy Australia Made, Australian Grown products, you know what you are getting—products made to the highest of manufacturing standards and grown in our clean, green environment.
“At the same time, you are helping to support local industry.”
Almost all Australians at 99 per cent indicated that they were aware of the Australian Made logo.
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