SPC Goulburn Valley rebrands with Taste the Good Life

Goulburn Valley, part of the SPC family, has unveiled a complete rebrand, including new logo, across the Goulburn Valley range – the first major consumer based campaign delivered by the SPC house of brands in three years.

The new look encapsulates how in the Goulburn Valley, the life of fruit is so good, you can taste it.

The new “Taste the good Life” is now available purchase. It feature a new premium design and Goulburn Valley logo emphasising the high quality and convenience of the popular fruit based products.

SPC Marketing Manager Fruit Rebecca Tilly said: “Goulburn Valley has a long and proud heritage, and we want to reinvigorate the brand by demonstrating how versatile the range is across all areas of cooking.

“In ‘Taste the good life’, the campaign distils the true essence of the brand and brings it to life in a way that will surely attract attention and drive purchase consideration.”

Launching from today, the Taste the Good Life campaign features a world that is rich, decadent and full of charm, with local fruit looking premium and deliciously appealing, living the good life, according to the company.

SPC CEO Robert Giles said: “Within the SPC family of brands, we are committed to always enhancing the great food experience for our customers. We are excited to announce the “Taste the Good Life” campaign, dedicated to the richness of the Goulburn Valley and the careful packaging that delivers our produce to people around Australia and globally.”

Picture: SPC

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