Steel Blue releases trendy tradie boots

Safety footwear manufacturer Steel Blue has announced a new line of Slate coloured boots targeted at the next generation of ‘trendy tradies’ and ‘lady tradies’.

The Western Australian manufacturer said its new Slate boot incorporates all the technology and fit from current boot designs in a ‘fashionable new colour that appeals to all genders’.

Steel Blue CEO Garry Johnson said: “Our goal was to create a practical and fashionable boot for all people that caters to the anatomical differences in men and women’s feet without being overly feminine or gendered.

“We want both our brand and our products to be inclusive, appealing to the broad swath of people who choose to work in trades.”

Johnson said that feedback from tradies found young, fashion-conscious tradies prefer trendy, neutral tone colours in their work boots to complement their work apparel.

The new offering includes both men and women’s fits with key stylistic features to make a more inclusively designed work boot for tradespeople.

Steel Blue CEO Garry Johnson said: “Our goal was to create a practical and fashionable boot for all people that caters to the anatomical differences in men and women’s feet without being overly feminine or gendered.

“We want both our brand and our products to be inclusive, appealing to the broad swath of people who choose to work in trades.

“The lady tradie doesn’t necessarily always want to wear a vibrant, stereotypically feminine colour.

“The new Slate boot expands our selection of ladies fit boots giving even more options to female tradies so they can be both fashionable as well as safe and comfortable.”

Johnson said a lack of footwear options made it difficult for women and young people to express their identity on site.

Picture: Steel Blue

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