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Tag Archives: Rawson’s Retreat

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Penfolds could be headed for China after March – Treasury Wine Estates

Manufacturing NewsBy Peter RobertsFebruary 15, 2024

Treasury Wine Estates, the maker of Penfolds wine, is preparing to re-enter the Chinese market as soon as the market reopens as expected to Australian exports. The company, which reoriented itself towards luxury and premium wine brands to make up for the loss of profits from China, told investors that it expected China to release…

Treasury maps out return to China wine market

Manufacturing NewsBy Staff ReporterOctober 23, 2023

Treasury Wine Estates the maker of Penfolds has welcomed moves by China to review its import tariffs slapped on Australian wine in 2020 and revealed how it will re-enter the critical growth market. The company said that it has maintained its commitment to Chinese consumers throughout the period including experienced sales and marketing leadership in…

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