Tritium readies for North American expansion

Brisbane electric vehicle charger manufacturer, Tritium is preparing to expand in the Americaswith the appointment of a high powered regional president.

Tritium, which makes a DC fast charger station, has appointed cleantech leader Jeff Wolfe to the newly created role accelerate market penetration.

His appointment will help to navigate a diverse and complex regulatory environment in key states and industry verticals, including utilities, transport and infrastructure, government and retail.

David Finn, CEO of Tritium said: “The Americas EV market is steadily developing, however industry continues to navigate challenges around infrastructure.

“Having already played a pivotal role in the transformation of the solar industry, Jeff brings to us experience that will be critical.”

Tritium sees a key challenge in moving past existing ‘Level 2’ chargers which cap charging speeds to 7kW, to ‘level 3’ super fast chargers such as the company’s Veefil charger.

Wolfe said electric vehicle adoption was growing quickly in North America.

“We already see an increased pull from legislators and regulators in many states who are creating programmes, incentives, and regulatory realignment.

“Additionally, an influx of new vehicles will become available, increasing consumer choice and appeal.

“Finally, lower cost EVs will emerge, opening the market to new demographics.”

Wolfe founded groSolar, a nationwide solar company, and held senior leadership roles at Just Energy and Shell.

Tritium, partly owned by Fortive Corporation, sells in 26 countries, and holds 50 per cent of the Norwegian EV charger market, and 15 per cent in Europe.

Picture: Tritium/Jeff Wolfe

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