Trust in the iconic Australian Made kangaroo logo is at a high, with new Roy Morgan research finding 92 per cent of Australians are confident products displaying the logo are made in Australia, up from 88 per cent in 2019.
The research also found that 97 per cent of people understand the link with associating it with the support of local jobs and employment.
Again, 95 per cent associated the logo with safe and high-quality products, 89 per cent with the use of ethical labour, and 78 per cent with sustainability.
Roy Morgan CEO, Michele Levine said: “The Australian Made logo enjoys extraordinary awareness among Australians and increasingly provides consumers with confidence that products displaying the logo are grown or made in Australia.”
Preference for Australian Made products in a wide range of product categories also remains strong, but not ubiquitous.
More than 64 per cent of Australians prefer to purchase Australian Made food and beverages, agricultural and gardening products, children and baby care products, building and renovation materials and animal, pet and pet care products, and for household cleaning and laundry products.
However this positive rating appears to leave out large areas of consumer spending such as cars, household appliances and white goods, recreational equipment and computers and electronic equipment.
The research also found that when respondents were presented with a selection of country of origin marks such as the flag and fauna, the kangaroo logo was chosen most often.
Monthly applications for the Australian Made logo, which is licensed to companies by the Australian Made Campaign, have increased 400 per cent since January.
Over 3000 businesses are registered to use the Australian Made logo.
Picture: Australian Made Campaign
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