VALO rebrands as VAILO to penetrate global markets

LED stadium lighting manufacturer VALO has announced that it is to change its name and rebrand to VAILO as part of its expansion internationally.

Chief Executive and founder Aaron Hickmann has just returned from the United States to scope VAILO’s first export project returning with a new vision to become a global leader in ultra-high-performance LED sports lighting and digital displays.

Hickmann said said: “The name VALO, meaning ‘light’, was associated with several diverse products and services globally.

“It has been a success for us in Australia, however owning a single word in a unique spelling while retaining the pronunciation is important for our rapid expansion as we export product to stadia projects globally.

“We believe that our new name better reflects our vision and values as a company and will help us differentiate ourselves in this and other new markets as we expand our reach.”

The company is currently finalising a property acquisition in the US, where it will set up a new
office and manufacturing facility for Northern American-specific LED lighting and digital displays.

The facility will operate in conjunction with the Australian advanced manufacturing sites where
Australian-made parts will be exported for final assembly in the US.

VAILO’s new name and brand will be reflected across all its platforms, including its products,
partnerships, website, social media channels and marketing materials progressively from today.

VAILO has invested over $8 million in carbon-neutral advanced manufacturing facilities including surface mount technology and assembly line.

Images: Vailo