Wine industry body awarded $1.8 million grant to build exports

Australian Grape & Wine has been awarded a $1.82 million grant to help “improve market access, tackle trade barriers and generate growth in key target export markets” for wine makers, the federal agriculture minister has announced.

The national association of grape and wine producers was awarded the Agricultural Trade and Market Access Cooperation (ATMAC) grant to help identify and access new markets, and builds on recent successes in Japan and South Korea, said minister David Littleproud.

“The funding will help to improve market access, tackle trade barriers and generate growth in key target export markets including established markets such as the United States, Canada, United Kingdom and new and emerging markets across Southeast Asia, India and Scandinavia,” he said.

AG&W had previously been awarded a $998,000 ATMAC grant in June last year.

The group’s CEO Tony Battaglene said the grant would support three pillars of work: increasing consumer understanding through promotion, improving trade and market access, and “initiating a long-term strategic collaboration with India” to tap the future potential of that nation.

Separately, on Monday morning Littleproud also announced a $989,000 grant to an industry consortium led by Wine Australia, which would support development of a new digital platform. This would provide pricing and market-data, help growers negotiate prices, and overcome a knowledge gap by providing “greater transparency throughout the supply chain.”

Picture: Alpha Box & Dice

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