Has the ‘manufacturing piper’ now been paid? – by Allen Roberts

The need for sovereign manufacturing capability has been made obvious, but for decades Australian manufacturing has been seduced by the siren song of capital ratios, when the real game is sustainable cashflow and the long term development of Intellectual Capital. Allen Roberts asks have we gone too far, and how do we turn the boat…

Marketing for manufacturers — Posting to the world from rural Victoria

A deceptively simple Australian invention is winning global interest from farmers. An important part of its success is Nicole Davidson, who threw herself into the role of Davidson Engineering’s Marketing Manager. In this part of our Marketing for manufacturers series, Brent Balinski speaks to Davidson about her approach to running the company’s online presence.

Brace yourself for the global electronic component shortage – by Yaser Darban

Electronics manufacturers such as Entech Electronics have had to beef up their supply chain and purchasing teams to meet the challenges of a global shortage of electronic components. Here, Yaser Darban explains what companies can do to weather the shortage. As the world recovers from a pandemic, another threat looms for manufacturers–a global shortage of…

Cookon cooks up a storm in cooking appliances

By Peter Roberts I have often heard people, even manufacturers, lament the destruction of appliance and whitegoods manufacturing in Australia. But there are survivors including Zip Water boilers in Sydney, Seeley and Braemar air coolers and gas heaters in Adelaide and Albury, Rheem in Sydney, and Electrolux’s oven factory, also in Adelaide. The Swedish company’s…

Marketing for manufacturers – how it’s done at Opal Australian Paper

@AuManufacturing’s Marketing for manufacturers series turns today to a manufacturer whose products have become a household name through sustained marketing and innovation. Here Peter Roberts profiles Opal Australian Paper.   Australian shops sometimes seem devoid of genuinely made in Australia brand names, with many famous Australian names such as Kiwi boot polish, Aspro, Sheridan and Speedo…