The need for sovereign manufacturing capability has been made obvious, but for decades Australian manufacturing has been seduced by the siren song of capital ratios, when the real game is sustainable cashflow and the long term development of Intellectual Capital. Allen Roberts asks have we gone too far, and how do we turn the boat…
To conclude the first week of our Marketing for manufacturers series, Brent Whyte shares some advice on speaking to reporters.
A deceptively simple Australian invention is winning global interest from farmers. An important part of its success is Nicole Davidson, who threw herself into the role of Davidson Engineering’s Marketing Manager. In this part of our Marketing for manufacturers series, Brent Balinski speaks to Davidson about her approach to running the company’s online presence.
Electronics manufacturers such as Entech Electronics have had to beef up their supply chain and purchasing teams to meet the challenges of a global shortage of electronic components. Here, Yaser Darban explains what companies can do to weather the shortage. As the world recovers from a pandemic, another threat looms for manufacturers–a global shortage of…
By Peter Roberts I have often heard people, even manufacturers, lament the destruction of appliance and whitegoods manufacturing in Australia. But there are survivors including Zip Water boilers in Sydney, Seeley and Braemar air coolers and gas heaters in Adelaide and Albury, Rheem in Sydney, and Electrolux’s oven factory, also in Adelaide. The Swedish company’s…
@AuManufacturing’s Marketing for manufacturers series turns today to a manufacturer whose products have become a household name through sustained marketing and innovation. Here Peter Roberts profiles Opal Australian Paper. Australian shops sometimes seem devoid of genuinely made in Australia brand names, with many famous Australian names such as Kiwi boot polish, Aspro, Sheridan and Speedo…
On day two of our Marketing for manufacturers series, Rene Rose explains that while product specs and other technical metrics might interest you, your customers’ interests probably lie elsewhere.
@AuManufacturing launches its newest editorial series today. We are proud to present two weeks of stories dedicated to an under-examined topic. By Brent Balinski.
Where to begin? In the opening day of Marketing for manufacturers, Jack Mallen-Cooper answers that question for you, with a list of suggestions to get manufacturers thinking on what’s worth sharing about what they do.
By Peter Roberts A number of companies are now lining up in a race to secure major orders for electric buses from states such as New South Wales determined to electrify their fleets. Led by our largest bus maker Volgren, the market includes Bustech, Germilang Australia and Custom Denning all offering various levels of local…
