Marketing for manufacturers – How Colorbond succeeds, in depth

Our editorial series Marketing for manufacturers looks at a marketing success story – BlueScope steel’s Colorbond. We talk to Antony Schillaci (pictured below), Group Marketing Manager. @AuManufacturing: Colorbond is one of the great success stories of manufacturing marketing. Colorbond is widely seen to be a luxury, high-end product associated with excellent architecture in Australia, whereas…

Delays in frigate construction, but innovation fluorishes

BAE Systems Maritime Australia’s much publicised slippage in timetable for the construction of Hunter class frigates is proving a silver lining for innovation. With the $45 billion program delayer by two years the company’s innovation team is seeking Expressions of Interest from industry to: Investigate manufacturing technologies, materials, coatings, and processes with the potential to…