A second plant-based meat food business, Fable, has attracted capital as factory-made meats take off.
Fable raised $1.5 million from Atlassian co-founder Mike Cannon-Brookes, Blackbird Ventures and angel investors, according to a report in Channel 9 media.
Fable’s plant-based meat product launched at Heston Blumenthal’s Dinner restaurant in Melbourne on Tuesday is said to have a ‘neutral’ taste.
Made from mushrooms, coconut oil and sugar, Fable was used as a substitute for snails in the restaurant’s signature snail porridge dish.
In November v2food, which developed the Hungry Jack’s plant-based Rebel Whopper raised $35 million in venture capital to fund R&D and build a production facility.
The company, which used CSIRO R&D capabilities to launch the new burger earlier this year, raised cash from Main Sequence Ventures, Horizons Ventures, the Fairfax family’s private investment vehicle Marinya Capital, and Sequoia Capital China.
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