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Seeley expands production of electric heater to replace gas

Manufacturing News




Seeley International, stung by Victoria’s ban on new gas installations, has hit back, ramping up production of its Braemar Dominator Series electric air heating system.

In March Seeley announced it would close its Albury, NSW plant and consolidation of operations in Adelaide, blaming Victoria’s Gas Substitution Pathway for the loss of 125 jobs.

Now, following successful Australian launch of the Dominator in South Australia and Victoria, customers will have an affordable option to transition to electric appliances without sacrificing quality and efficiency, and without the need for costly renovations or disruptions.

Seeley International Group Managing Director Jon Seeley said: “Our mission at Seeley International has always been to lead the way in sustainable and energy-efficient solutions.

“This revolutionary Dominator Series not only provides highly-efficient whole-of-house heating and cooling, it delivers ultra-powerful heating performance with low running costs, and also enables homeowners to keep their hyper-efficient evaporative cooling system as an energy-saving option.

“It is the smartest and most cost-effective heating pathway to renewable energy in your home.

“In response to some households moving towards electric appliances, Seeley International has tailored the Dominator Series to align with this shift.”

The series not only meets but exceeds industry standards for energy efficiency, according to Seley.

“We recognise that many Australians have a strong preference for their gas appliances, and Seeley will continue to manufacture and market high-quality gas heating products, in addition to its world-leading HVAC evaporative products.

“But we also understand that some households are looking to make the switch to electric appliances.

“With the Dominator Series, we offer a solution that not only meets their heating and cooling needs but also supports their sustainability goals.

“This production ramp-up ensures that we can support even more households through this transition to a clean-energy economy, with minimal cost and disruption.”

The Dominator Series introduces advanced reverse-cycle technology in an indoor unit that fits into existing ceiling spaces.

The Dominator is an all-electric direct replacement for any brand of ducted gas heater.

Further reading:
Seeley to close Albury factory – blames Victorian gas ban

Picture: Seeley International/Braemar Dominator Series



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