Vegan and organic baby formula manufacturer Sprout Organic has announced its first ranging deal with a national supplement retailer, Elite Supplements.
The company already sells through chemist groups such as Chemist Warehouse, Go Vita and Terry White.
The Queensland startup’s full product suite, including its formulas, will soon be available across 60 Elite Supplement stores Australia-wide, with a promotional focus on its Junior Protein range.
CEO of Elite Supplements Domenic Giampaolo said: “Our new partnership with Sprout Organic will allow us to sell unique, in-demand plant-based products, yet also take us into a completely new category of kids nutrition.”
There was an ever growing awareness of health, with the kids nutrition category growing rapidly, with Sprout Organic having a unique point of difference being both plant-based and allergy-friendly.
CEO of Sprout Organic Selasi Berdie said supplement stores had previously only being frequented by bodybuilders and athletes.
Berdie said: “Elite Supplements have been category disruptors in the space by creating a more inclusive environment for all demographics to shop for and purchase a wide range of products. This created perfect alignment for us at Sprout, as we look to positively change the kids nutrition category”.
Picture: Sprout Organic