“Expansibility, flexibility, and distributability”: Experts identify why some companies thrive in crises
Researchers have boiled down the qualities that have helped companies thrive during crises, such as online platforms Uber and Alibaba during the Covid-19 pandemic, or Birdseye Frozen Foods during the Second World War. Crises are times “when normal societal functions often deteriorate,” explained Associate Professor Frederik von Briel in a statement from University of Queensland on…