The maker of Penfolds Treasury Wine Estates is to sell off its entire commercial wine brand portfolio as it continues to pursue a premium strategy for its wine offerings which offer higher margins and profits. The company told investors that it would seek to sell commercial brands including Wolf Blass, Yellowglen, Lindeman’s and Blossom Hill.…
Move over panda diplomacy, toast two way trade with Penfolds Grange Move over panda diplomacy, the local wine industry has been recruited to treat visiting Chinese Premier Li Qiang. Trade Minister Senator Murray Watt welcomed Li to lunch at Penfolds Magill Estate winery in Adelaide (pictured), the home of the company’s famous Grange. Watt said:…
Treasury Wine Estates, the maker of Penfolds, is accelerating its move towards premium and luxury brands, announcing adjustments to its operating model and organisational structure. As well as announcing a stronger focus on ‘priority brands’ Wynns, Pepperjack, Squealing Pig and 19 Crimes, the company also revealed it would close a Victorian winery used to make…