Treasury Wines accelerates premiumisation, closes Victorian winery
Treasury Wine Estates, the maker of Penfolds, is accelerating its move towards premium and luxury brands, announcing adjustments to its operating model and organisational structure. As well as announcing a stronger focus on ‘priority brands’ Wynns, Pepperjack, Squealing Pig and 19 Crimes, the company also revealed it would close a Victorian winery used to make…