Australian retailers are adopting data-rich 2DBarcodes supplied by non-profit group GS1 Australia to replace traditional barcodes which utilise only Variable Measure Numbers (VMN).
Woolworths has adopted the content-rich codes on fresh foods beginning with meat and poultry, providing information on product batch and lot numbers, serial numbers, best before dates, use-by dates, pack dates and weight and price.
It is also considering extending the codes to its liquor sales.
Woolworth general manager of business enablement, Richard Plunkett said: “2DBarcodes have immense potential.
“We’re excited to see how they can improve food safety across the entire Woolworths network.”
The innovative barcodes are most commonly used in the format of a GS1 DataMatrix.
One of the benefits of 2DBarcodes is the ability to stop the sale of expired or recalled products at the checkout.
GS1 Australia introduced barcoding in 1979 and is offering its new 2DBarcodes across its 21,000 company membership.
The company partners with industry to demonstrate and encourage supply chain best practice.
Pictures: GS1 Australia
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