Fenn Foods gets distribution through Coles

Sunshine Coast, Queensland-headquartered plant-based meat company Fenn Foods has announced distribution of its new Veef product range in Coles.

The new range was launched in September, and includes “mushroom-based pulled meats” as well as “a range of convenient chef-crafted value added meat alternatives in sauces”.

With distribution in select Coles supermarkets nationally and Coles online stores, Fenn now has a presence in both of the nation’s major supermarket chains.

“Having already been recognised in the vegan and vegetarian community we are fast becoming a household name amongst ‘flexitarian’ and meat-loving consumers,” said Alejandro Cancino in a statement on Wednesday.

The plant-based sector is growing strongly, and research firm Food Frontier estimates Australian manufacturing involved in the category doubled over 2020 to be worth $70 million, with retail sales up 46 per cent over the same period.

According to a 2019 CSIRO report, Australian and export sales of plant-based protein products could be worth $6.6 billion by 2030. 

Well-known local manufacturers include venture-backed v2food and Fable Food, both of which are — like Fenn — currently exporting their products.

Recently, Harvest B raised $4.5 million, and aims to address the lack of protein processing in Australia to supply local alt-meat makers.

Fenn was established in 2015 by Alejandro Cancino, formerly an executive chef at a three-hatted restaurant, and launched its first product — burger patties available through Woolworths — in 2019.

Pictures: supplied

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