Australian Made logo now legally protected in Indonesia, Vietnam

The Australian Made, Australian Grown logo is now a registered trademark in Indonesia and Vietnam.

The Australian Made Campaign announced on Wednesday that the logo was now protected under the laws of Indonesia and Vietnam, and can only be used by licenced makers and growers.

“The iconic green-and-gold kangaroo logo is a valuable marketing tool and central to the export strategies of Aussies taking their goods abroad. It has been clearly identifying Australian goods in export markets for more than 35 years,” said the organisation’s chief executive Ben Lazzaro in a statement.

“Indonesia and Vietnam present a great opportunity for Aussie makers and growers. The formal registration of the logo in these regions provides an essential legal framework which exporters can rely upon if the logo is copied or used without proper authority.”

Australian exports to Indonesia and Vietnam were worth $6,357 million and $6,258 million respectively in the 2019/20 financial year, according to Department of Foreign Affairs and Trade figures.

Trademark registration work was carried out by IP specialist Wrays cans covers ten classes, which “extend to a wide range of products, including toiletries and cosmetics, pharmaceuticals, furniture, clothing and footwear, food and beverage and retail services.”

The news follows formal registration of the AMAG logo in the UK, EU and UAE, announced in December.

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