Marketing for manufacturers – how AH Beard sells $70,000 mattresses in China

Today our editorial series Marketing for manufacturers celebrates the art of selling ice to Eskimos. Here Peter Roberts profiles the company that sells Australian manufactured mattresses to China. The pictures say it all really. At left, below is an Australian-made AH Beard Signature Series mattress sitting in one of the company’s 50 showrooms in China,…

MGA Thermal scales up for thermal energy storage

Newcastle clean energy storage manufacturer MGA Thermal today announced it had raised $8 million to expand its manufacturing facilities to cater for rising export demand for its thermal energy storage systems. The company, which has developed small shoe-box sixed modular storage blocks based on Miscibility Gaps Alloy (MGA) technology, raised the funding from existing shareholder…

Austin Engineering to invest in manufacturing facilities

Perth mining equipment manufacturer Austin Engineering has completed a strategic review under its new CEO and will focus investment on innovation and its manufacturing facilities in Perth and Batam Island, Indonesia. The company, now led by former Austal CEO David Singleton, will initially focus on Perth operations, where it has identified significant manufacturing opportunities to…

AMGC and Rosie Barnes reveal manufacturing opportunities

Industry growth centre AMGC and engineer Dr Rosemary Barnes have joined forces to reveal manufacturing opportunities in Australia raised by the federal government’s six National Manufacturing Priorities. The Advanced Manufacturing Growth Centre (AMGC) has expanded its Manufacturing Academy to incorporate a new learning module ‘Manufacturing with Rosie”, a seven-part self-guided video series. In it qualified…