Marketing for manufacturers – How Colorbond succeeds, in depth
Our editorial series Marketing for manufacturers looks at a marketing success story – BlueScope steel’s Colorbond. We talk to Antony Schillaci (pictured below), Group Marketing Manager. @AuManufacturing: Colorbond is one of the great success stories of manufacturing marketing. Colorbond is widely seen to be a luxury, high-end product associated with excellent architecture in Australia, whereas…