Marketing for manufacturers – How Colorbond succeeds, in depth

Our editorial series Marketing for manufacturers looks at a marketing success story – BlueScope steel’s Colorbond. We talk to Antony Schillaci (pictured below), Group Marketing Manager. @AuManufacturing: Colorbond is one of the great success stories of manufacturing marketing. Colorbond is widely seen to be a luxury, high-end product associated with excellent architecture in Australia, whereas…

11 firms receive defence industrial capability grants

The federal government today announced more than $8 million in support to 11 Australian businesses through the latest round of Sovereign Industrial Capability Priority (SICP) grants. Minister for defence industry Melissa Price said: “These grant recipients are making crucial investments to improve their manufacturing capabilities, which is supporting Australia’s sovereign industrial base.” The grants are…

Delays in frigate construction, but innovation fluorishes

BAE Systems Maritime Australia’s much publicised slippage in timetable for the construction of Hunter class frigates is proving a silver lining for innovation. With the $45 billion program delayer by two years the company’s innovation team is seeking Expressions of Interest from industry to: Investigate manufacturing technologies, materials, coatings, and processes with the potential to…

Infantry fighting vehicle contenders face off at Puckapunyal – video

The two infantry fighting vehicles competing for more than $18.1 billion in contracts from the federal government have faced off against each other in a firepower demonstration at Puckapunyal Military Area, showcasing next-level protection, firepower and mobility. The competitors for the army’s LAND 400 Phase 3 project, Rheinmetall Defence Australia’s KF-41 Lynx and Hanwha Defense…