Marketing for manufacturers: Let your customers be your marketers
In the last article of Marketing for manufacturers, Johanna Boland explains the importance of tapping into and celebrating the passion of customers.
ResMed profits up in pandemic
Sleep disorder company ResMed has announced rising profits and revenues during a pandemic year where its ventilators were called upon to treat Covid-19 sufferers. The US-Australian company announced a 12 per cent rise in operating profit for the year to June 30, on revenues up eight per cent to $4.3 billion (US$3.2 billion). The final…
Marketing for manufacturers: Some thoughts on thought leadership
This is the final day of our editorial series, Marketing for manufacturers. In the second-last article, Tim Kannegieter writes about investing in leadership campaigns for your business.
Australian flexible solar cells head for space
Space transportation provider Space Machines Company (SMC) and CSIRO are partnering to test Australian flexible solar cell technology in space. CSIRO will test its next generation solar cells on SMC’s spacecraft Optimus-1 to be launched next year by Gilmour Space Technologies – a first for CSIRO’s printable solar cells. CSIRO’s Dr Mei Gao said: “We…
Marketing for manufacturers: Manufacturers can unlock opportunities by understanding the value of PR
If you have something newsworthy, a small investment in communications can work wonders, as Tyson Bowens explains in this instalment of Marketing for manufacturers.
Austal wins US contract, joins missile corporation
Perth international shipbuilder Austal has announced new defence contracts in the United States and a move into the guided weapons space, joining other Australian companies in the Australian Missile Corporation AMC) consortium. The company said it would join other Australian businesses which have responded to the federal government’s call for expressions of interest in establishing…
Rotary kiln arrives at Coldrey coal technology demonstration site
Industrial technology group Environmental Clean Technologies has received a rotary kiln (pictured), a key component of its Coldrey technology small-scale commercial demonstration plant at Baccus Marsh in Victoria. The kiln, manufactured in Western Australia, was transported 3,600 kilometres to the site where it forms the heart of the process to dry lignite coal without CO2…
Labor tries to force release of growth centres report
By Denham Sandler Labor is ramping up its efforts to force the release of a secret report on the Industry Growth Centres that the federal government has been sitting on for more than eight months. The industry department paid consultancy firm ACIL Allen nearly $500,000 to conduct an “initial impact evaluation” of the government-funded industry…