Marketing for manufacturers — Posting to the world from rural Victoria

A deceptively simple Australian invention is winning global interest from farmers. An important part of its success is Nicole Davidson, who threw herself into the role of Davidson Engineering’s Marketing Manager. In this part of our Marketing for manufacturers series, Brent Balinski speaks to Davidson about her approach to running the company’s online presence.

Reimagining Regional Manufacturing Innovation – by Robert Masters

The growing dynamism of Australia’s regional cities has not been well recognised or appreciated. Here Robert Masters suggests linking regional manufacturing growth to the Modern Manufacturing Strategy through a campaign to highlight the regions. Regional Australian manufacturers often underappreciated – yet they must play a key role in future if Australia is to be recognised…