Marketing for manufacturers — Posting to the world from rural Victoria

A deceptively simple Australian invention is winning global interest from farmers. An important part of its success is Nicole Davidson, who threw herself into the role of Davidson Engineering’s Marketing Manager. In this part of our Marketing for manufacturers series, Brent Balinski speaks to Davidson about her approach to running the company’s online presence.

Brace yourself for the global electronic component shortage – by Yaser Darban

Electronics manufacturers such as Entech Electronics have had to beef up their supply chain and purchasing teams to meet the challenges of a global shortage of electronic components. Here, Yaser Darban explains what companies can do to weather the shortage. As the world recovers from a pandemic, another threat looms for manufacturers–a global shortage of…

Cookon cooks up a storm in cooking appliances

By Peter Roberts I have often heard people, even manufacturers, lament the destruction of appliance and whitegoods manufacturing in Australia. But there are survivors including Zip Water boilers in Sydney, Seeley and Braemar air coolers and gas heaters in Adelaide and Albury, Rheem in Sydney, and Electrolux’s oven factory, also in Adelaide. The Swedish company’s…

Manufacturing news briefs – stories you might have missed

Australia Post trials Australian made e-trikes Australia Post is trialling Australian made three-wheeled electric delivery vehicles to see if they complement its fleet of electric vehicle types. The company, which ordered 1,000 Swiss-made e-trikes earlier this year, is trialling Stealth Electric Bikes’ OzPods (pictured) in the Melbourne suburb of Lillydale over a variety of terrains.…