Brent is a co-founder and editor of @AuManufacturing.

Marketing for manufacturers — Posting to the world from rural Victoria

A deceptively simple Australian invention is winning global interest from farmers. An important part of its success is Nicole Davidson, who threw herself into the role of Davidson Engineering’s Marketing Manager. In this part of our Marketing for manufacturers series, Brent Balinski speaks to Davidson about her approach to running the company’s online presence.